As the world evolves with advanced technology, entrepreneurs are becoming more familiar with revolutionary tools and techniques that enhance their brand visibility and build credibility. Printing is still the most popular method for crafting engaging and personalising marketing materials. No matter how far we’ve come, the two printing techniques—offset and digital printing—will never grow old with the test of time.
Offset and digital printing are both two poles a bit apart from each other, but the right application as per the printing project requirement can flip the user game. In this blog, we are going in-depth on both printing techniques, and if you want to know more, then read further.
What are offset and digital printing?
The other name for “offset printing” is lithography, and this is the best printing method that can be used for long-term printing materials. Through offset printing, you can print flyers, magazines, newspapers, posters, and much more. This is an on-demand printing service that has the potential to change your branding game with precise work.
For the majority of brands, this is the best printing method that does not consume heavy amounts per print for businesses. In offset printing, the ink is transferred to the rubber blanket and then onto the printing surface. Offset printing assures quality printing of bulk projects in a short period of time.
On the other hand, digital printing is a modern and advanced printing method that prints the material online. This avoids the time consumption of setting up the whole system for printing and also provides a customisation feature. This needs to be done through the software, and it is also a cost-effective option.
Digital printing can print flyers and business cards, but there are still exceptions when it comes to large printing materials.
When should I choose offset or digital printing?
Offset printing
- When you need a high volume of prints, choosing offset printing is highly cost-effective when it comes to a high volume of prints.
- For accurate and consistent colour quality, offset printing allows the user to print the material with proper accuracy and consistency in colour before and after the final output.
- If you need customisation in papers and finishes, there are multiple customisation options available, like thickness, sizes, paper types, special finishes, and much more.
- If you need large format printing in a cost-effective way, offset printing is the best printing method to choose if you need high-quality large format printing in a cost-effective way.
Digital printing
- If you need short print runs—in case your customer asks for urgent prints—then digital printing is the best printing method to choose for print-on-demand projects.
- If you require variable data printing, the variable data printing options include the name, address, and special effects on prints. These options make the prints more personalised.
- Faster setup time: digital printing doesn’t require heavy setup like offset printing and offers a quick turnaround feature, which makes it the most preferred option for businesses.
- If you want error-free prints, digital printing helps to avoid grammatical mistakes and other typos in the printing materials.
- If you have budget constraints, digital printing is required when there is a lack of budget to meet the end goal of projects.
Is digital printing cost-effective and more popular than offset printing?
Offset and digital printing—both printing methods have their pros and cons. But digital printing is way more popular than offset printing because of its cost-effectiveness, variable data printing, customisation features, quick turnaround, and precision in colour and quality.
For example, if any customer is looking for a flyer for the product or service on an urgent basis, then digital printing is the on-demand printing service that the service provider offers to them. With digital printing, you can print more effective designs with desired customisation features.
So if you are looking for offset and digital printing services, then Navpack and Print is the only printing service provider whom you can trust to build credibility and authority among the social audience.
Is offset printing better than digital printing?
Unlike offset and digital printing, both are effective as per the required application. Offset printing is incomparable with digital printing and other future printing methods because of its head-turning features and quality. The choice among the two depends on multiple factors, including budget, type of printing project, deadlines, and availability.
Offset printing offers consistent quality and precision in their long- and short-run print projects. We can have customisation options that may exceed the user and viewer experience through vibrant prints within the same budget.
The only exception to digital printing is that it cannot be used for long-term projects.
What is the difference between digital and offset paper?
Offset and digital paper are the types of paper that are generally used for particular types of printing techniques, like offset and digital printing.
Offset paper features
- Offset paper is designed for offset printing, and it absorbs the ink and water for high-quality prints.
- Offset paper offers a smooth finish and perfect finishing for precise and well-detailed prints.
- There are wide varieties in thickness, sizes, and weights available in offset paper for a better printing experience.
- Offset paper is available in various types of coating options, including glossy, satin, and matte.
Digital paper features
- Unlike offset paper, digital paper is way different, and this paper requires proper surface treatment for better print outputs.
- The texture of offset paper is way different from that of digital paper, and the surface of the paper needs to be optimised before the process.
- There are wide varieties in thickness, sizes, and weights available in digital paper for a better printing experience.
- Digital paper also has unique coating options and special finishes for aesthetic visuals.
Wrapping Up
Offset and digital printing are both revolutionary methods in the printing industry. For your brand, these printing techniques can be the backbone that streamlines your business advertisements and marketing efforts. For long-term printing projects, offset printing works well, and digital printing is used for short-term projects. Both offer quality and precision in printing tasks, and if you are looking for the best printing agency in Jaipur, then Navpack & Print is the best offset and digital printing company in Jaipur.
